Stoma no Stigma
Introduction: Reconnecting & Recapacitating Lives
At Suretech, we design and manufacture high-spec, self-adhesive closures engineered for the realities of modern, high-speed production, while maintaining the core quests of usability, comfort and feel… for the user. It is the person we connect with by attending these products from a committment based operandi.
Stoma no Stigma: Suretech is person centred
This is the principle that defines us. Stoma no Stigma (and Clear Pace) underpins everything we do at Suretech. It reflects our simple but powerful belief system: The person comes first.
Why it matters
For the individual, an ostomy product is symbolic of sudden change: far more than a purely medical solution. It is at times a daunting chapter, something ‘outside’ their control, that they are forced to live with, every day. We believe in product congruence, by constantly seeing it through their eyes, our well-considered design can do so much for their personal journey:
- help restore confidence
- support self worth and independence
- enable people to live fully and without compromise
Partnering with Suretech
When you collaborate with Suretech, you’ll be alongside a partner who understands that empathy and affiliation builds great things, such as trust and support. Our high-performance ostomy products must offer user supportive application, holistically by design.
Design must be ergonomically sound: enough to allay the concerns of the special people who rely on them.
Stoma no Stigma… always supporting the person on the inside.
What it means: Outer and Inner world Quality of Life
In ostomy care, products have been historically designed primarily for function. While performance is essential, it is only part of the picture.
For Suretech every product ultimately becomes a reassuring intimate part of the wearer’s daily life.
Stoma no Stigma ensures that we never lose sight of that emotional connection:
- how it feels to use
- how it fits into everyday routines
- how it supports confidence and dignity
- how it integrates into real life
How it reshaped our work
This principle influences every stage of production. It has revealed itself in our thinking in the most profound way:
- Product design – ensuring solutions are discreet, intuitive and respectful
- Material and construction choices – balancing performance with comfort and usability
- Application and integration – ensuring products work seamlessly in real-world conditions
- Innovation direction – focusing on solutions that enhance experience, not just function
Outcomes
Suretech designers love this work. It’s a hugely important role that delivers stable integrated solutions:
- engineering performance
- practical manufacturability
- real-world usability
- faithful human understanding
Working is special with Suretech
When you work with Suretech there’s a sense of kinship: you are working with a partner who understands that high-performance products must also support the people who rely on them gently.
Stoma no stigma… always human.
Because togetherness is an essential part of it.
Shaped by our Clear Pace vision
Key results already achieved with our established ostomy partners… today we have everything to gain.
33%
COMMERCIAL BENEFIT
17%
ADHESION STRENGTH
30%
LESS LANDFILL
23%
OPTIMISED PRODUCTION
Find out more
In Focus: Sport
Michael Valentin is a professional boxer. He’s also had a stoma since birth. Aged nineteen he has won all six of his fights.
In April this year Michael joined Team Colostomy UK. In this exclusive interview Michael tells us about his life growing up, the challenges he has faced and how he dreams of being a World Champion.
READ MORE at COLOSTOMY UK
Give to Gain
International Women’s Day 2026 focused on the theme Give to Gain, highlighting how sharing experiences can lead to positive change. For women living with a stoma, one of the most powerful things that can be shared is visibility.
For many years, stomas were rarely spoken about and often misunderstood. Keeping a stoma private felt like the safest option. In recent years, however, a number of well-known women have chosen to speak openly about life with a stoma.
By giving up some privacy, they have helped the stoma community gain greater awareness, understanding, and acceptance.
Speaking Openly About Life with a Stoma
Women speaking openly about life with stoma include Adele Roberts, Tracey Emin, Louise Thompson, and Mollie Pearce have publicly shared that they have a stoma.
READ MORE at COLOSTOMY UK
Ruby Bryant
I said a ‘See you later’ to my corporate job in London and embarked on a 6-month adventure around the world. My 70L backpack full of all the belongings I needed.
This included a hefty bag of all my stoma supplies; 12 weeks’ worth to be exact, knowing that I was coming home in between my two big trips. I was diagnosed with Ulcerative Colitis in 2018.
Following many failed immunosuppressant medications, I had a subtotal colectomy surgery in May 2021 to form an ileostomy giving me my new identity as an ostomate. After this experience, I had a desire to see the world, something I couldn’t do during my active UC flare ups.
Was I nervous? Definitely. Packing for a trip is difficult and when it includes a bunch of medical supplies, it makes it that little more complicated. But I was also so excited to push myself out of my comfort zone and experience new adventures.
The trip did just that.
The girl, who just 18 months previously couldn’t leave the house for fear of having an accident, was following her dreams.
‘SURFING HER DREAMS’ – READ MORE
