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In Safe Hands – Brightwake & SureTECH

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Based in Kirkby-in-Ashfield and originally founded back in 1979, Brightwake specialises in the manufacture of a range of medical and technical products. Under the stewardship of Development Director, Steve Cotton, the firm is readying itself for a quantum shift into new technology fields over the next few years.

Key to Brightwake’s success to date has been its long-standing partnership with SureTECH. “We’ve been with SureTECH since their very early days, and they have supported us a lot too,” says Steve. “There are a lot of companies out there whose production quality doesn’t meet the standards we, and our customers, demand. SureTECH have got the expertise we need. And, more importantly, they do what they say they’ll do – I find that increasingly rare.”

Though Brightwake manufactures a great deal of its products in-house, standard conversion work related to low-tech medical devices is often transferred to SureTECH. Due to the demands of the medical industry and the classification of the products that Brightwake supplies, Quality Assurance and the ability of their partners to validate processes, is vital. The nature of the relationship Brightwake has with its third-party partners means that assurances over Intellectual Property issues when placing projects in the hands of others is also a key consideration for Steve. “We’re handing over access to our technology and processes, so trust and confidentiality is paramount.”

“There are a lot of companies out there whose production quality doesn’t meet the standards we, and our customers, demand. SureTECH have got the expertise we need. And, more importantly, they do what they say they’ll do – I find that increasingly rare.” – Steve Cotton, Brightwake
Evidently, the value that Brightwake places on relationships is deeply ingrained in the way that it does business. “Fast turnaround is important. And, of course, so is competitive pricing. But I’m more interested in running the business based on partnerships rather than chasing cut-throat prices. To do so really is a false economy for our business, our clients and our partners,” he says. His are words backed up with actions – the company continues to provide SureTECH with up-front financial support for investment in new technology to meet some of the specific demands of Brightwake’s clients.

While Steve acknowledges that there are others who are capable of doing what they do, for him SureTECH is still the professional’s choice. “Our business is all about constantly moving technology forward,” he says. And perhaps that’s why the relationship between the two companies has gone from strength to strength.

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